David Churbuck
Senior Executive
Sitrick and Company
David Churbuck joined Sitrick and Company after a 30-year career in magazine and newspaper journalism, and a ten-year career leading digital marketing and public relations at Lenovo and Acquia.
Mr. Churbuck founded Forbes.com in 1995 and was the site’s Editor during the New Republic fraud scandal chronicled in the film Shattered Glass. Before launching Forbes.com he was Forbes’ senior technology editor, where he won awards for his cover story about digital forgery, and the first national coverage of the Internet. In 2000 he joined McKinsey & Company as the management consulting firm’s first Chief Content Officer.
Mr. Churbuck was VP of Global Digital Marketing at Lenovo from 2005 through 2010, winning awards for his athlete blogging campaign – Voice of the Summer Games — during the 2008 Beijing Summer Olympics.
He was a founding partner of Eastman Advisors, a digital strategy firm advising clients in the entertainment, art, and luxury goods markets on their ecommerce, social media, and digital marketing strategies.
Prior to joining Sitrick and Company, he was the VP of Corporate Marketing at Acquia, a Boston-based SAAS provider of open source content management solutions to Global 2000 clients. At Acquia he was responsible for public relations, crisis communications, brand management and executive communications and thought leadership.
A native of Cape Cod, Mr. Churbuck was a Scholar of the House at Yale University. A former rower, he is the author of The Book of Rowing and his writing has earned awards from the National Association of Science Writers, the Computer Press Associations among others.
